The Beetle’s Tech Fashion Tour was held at the luxurious St. Regis, Mumbai and organized by Exhibit Technologies. It was a superb success as India’s leading top fashion designers participated and attended by Bombay’s fashionistas and the high socialites.
The major highlight was the showcasing of a special 3D printed dress, clearly emphasizing, how fashion embraces technology.
EXHIBIT Group Founder & CEO, Mr. Ramesh Somani expressed, "Today technology and style co-exist. Soon wearable technology will be a possibility in India. Infact designers today are increasingly experimenting with how to embed things like electronics and connected devices into their collections. The very near future demands seamless convergence of Technology & Fashion. Tech Fashion Tour is a very unique property and we are happy to be the first to embark on this journey."
Designer Shravan Kumar opened the show with his stunning resort wear collection inspired by technology. The structured and layered sharp silhouettes were semi- transparent in white. They played a major role and the boldness of neon green highlighted how nature is infused with technology.
Next came Vizyon, the theme was fashion meets technology, with use of futuristic materials and fabrics such as silicon, silicon print on neoprene, silicon print on leather, iridescent sequins, black lurex fabric and metallic sheet cut-outs. These were blended with traditional materials and fabrics such as leather and transparent plastic. It was an experiment in using new textile techniques in fabric creation. The Showstopper was none other than the dynamic business woman Devita Saraf, the VU Technologies Brand Ambassador and CEO. VU Technologies was one of the technology partners.
"VU and the Tech Fashion Tour are a perfect blend of Technology and Lifestyle. It’s a perfect platform to announce our association with Vizyon, the European Luxury brand and present the collection inspired by VU which is known for luxury, style and advanced technology," said Devita Saraf.
Designer Rajat Tangri who is influenced by Baroque inspired interiors style and Art deco, presented his meticulously embroidered luxurious cocktail dress collection, with a sexy palette of nude, black, teal and oxblood. They exuded the intense sensuous appeal of a mystical love affair. The talented darlings of the film world, actors Sonu Sood and Prabhu Deva were the showstoppers.
"We are delighted to partner with Exhibit Technologies to present the second edition of Tech Fashion Tour. The 21st century Beetle stands for the latest in technology ensuring an enhanced driving experience and a unique design. It’s the best of both worlds. Tech Fashion Tour is a perfect platform as it amalgamates the best in technology and design under one roof," shared Kamal Basu, the Marketing Head of Volkswagen.
The sharply talented Nandita Mahtani narrated her collection of her travel beach diaries. They exuded sex appeal with feminist silhouettes. There were also gentle fabrics such as Chiffon and Georgette with light embroidery and complemented by bright pastel hues such as lemon yellow, blush pink, powder blue and rose splash. It was a truly distinctive and romantic experience at the beach, which is desired by every romantic woman.
The final show was none other than the highly talented, Vikram Phadnis, his collection was entitled "The Magic of the Night." The mystical dark shades and silhouettes enticed the young night. It featured Silvers, Blacks and Greys with accents of Whites. The dazzling array of draped saris, long fluid skirts, jumpsuits and gowns. For men, the Bandhgalas, jackets and tuxedos highlighted the magical atmosphere of the night. Every garment was adorned with heavy embellishments of rich intricate silver embroideries.
"Fashion and technology share very similar characteristics. Both require an ability to imagine new possibilities, as well as a dedication to craftsmanship and excellence. As a technology leader, we hope to inspire people with our range of storage devices that combines cutting-edge design and unmatched performance", said Sameer Bhatia, Country Manager of India & SAARC, Seagate Technology.
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The vvip socialites and high calibre guests who attended were, Archana Kochhar, Mugdha Godse, Claudia Ciesla, Gautam Gulati, Sonu Sood, Tushar Kapoor, Prabhudeva, Dino Morea, Mr. Ramesh Somani, CEO & Founder of Exhibit Technologies, Mr. Kamal Basu, Marketing Head of Volkswagen, Ms. Devita Saraf, CEO & Brand Ambassador, VU Technologies, Mr. Sameer Bhatia, Country Manager, India & SAARC, Seagate Technology, Mr. Ajay Kale, the Director of Sales for Dell Consumer & Small Business, Designers Shane and Falguni Peacock and Designer Shravan Kumar.
Beetle by Volkswagen sponsored the Tech Fashion Tour. LaCie is
the premium brand from Seagate. Dell Inc., NuBand
and VU technologies were the technology partners. They
also showcased their new launches. The style partner was Jean Claude Biguine (JCB)
and the NGO was The Smile Foundation, the Charity partner who promoted Mission Education.